Mews Secures $300 Million to Automate Hotel Operations and Expand in North America
Amsterdam-based hospitality platform Mews announced a significant capital injection of $300 million on Saturday, this latest funding round propels the company's valuation to $2.5 billion. Investors led by EQT Growth are betting on the firm to solve labor shortages through artificial intelligence and aggressive expansion into the United States.
Hospitality Industry Faces Urgent Need for Modernization and Labor Solutions
The company began in Prague in 2012, founder Richard Valtr recognized that traditional hotel software could not meet modern guest expectations. Legacy systems were often rigid and difficult to manage on-site, the industry has struggled recently with a severe labor shortage that has reduced the workforce by roughly 10% since 2020. Hotels now require technology that can handle tasks automatically to reduce the burden on remaining staff, this shift has moved the market toward cloud-based solutions rather than old on-premise servers. Mews has spent the last decade acquiring smaller companies to build a comprehensive operating system, they are now positioned to replace outdated tools with flexible digital infrastructure.
Investment Rounds Drive Valuation to $2.5 Billion With Focus on Artificial Intelligence
This Series D funding round follows a previous raise in 2024, it brings the total valuation of the company to a staggering $2.5 billion. EQT Growth led the investment with support from new backers like Atomico and HarbourVest Partners, they join existing investors including Tiger Global Management. The company reported a 55% increase in gross profit year-over-year, the platform processed $19.7 billion in transactions during 2025 across 15,000 locations.
Mews plans to deploy this capital to build "agentic" artificial intelligence, these digital agents will handle complex tasks like revenue management and guest services autonomously. The strategy involves moving beyond simple chatbots to create systems that can make decisions without human help, this aligns with their goal to solve the labor crisis through technology.
Technology Aims to Eliminate Routine Administrative Tasks
The new technology aims to remove the need for manual night audits, it also allows for real-time pricing adjustments based on live guest behavior. The system orchestrates the entire guest journey from mobile check-in to automated upselling of services, this allows hotel staff to focus on personal interactions rather than data entry.
North American Markets and Hotel Chains Will See Increased Competition
A major portion of the funding will support expansion teams in North America, the company aims to challenge established providers in large hotel chains like Marriott or Hilton. This move signals a direct threat to legacy giants like Oracle that have dominated the market for decades, hotel operators can expect more flexible options for managing their properties. The consistent financial growth also positions the firm as a strong candidate for an initial public offering in the coming years.
This investment marks a pivotal moment for the hospitality sector as it enters a post-digital era, Mews is transitioning from a software vendor to a critical infrastructure provider. Industry analysts expect further consolidation as the company continues to acquire smaller specialized startups to maintain its technological lead.
